03 / iGaming
iGaming
Fast-growing iGaming brand entering competitive Tier-1 markets. We focused on first-time depositors and aggressive user acquisition at compliant scale.
About
The client.
A licensed iGaming brand pushing into competitive Tier-1 European markets. Strong product, sharp brand, but acquisition was costly and unstable — classic CPA spikes as new markets opened.
- Industry
- iGaming · Casino · Sportsbook
- Markets
- Tier-1 EU · regulated
- Engagement
- Ongoing performance retainer
- Stack
- Meta Ads · UGC studio · in-house BI · CAPI
02 — The challenge
Acquire fast,
stay compliant.
iGaming on Meta is a tightrope: strict ad policy, expensive auctions, and CPA that punishes any inefficiency. The brand needed scale without burning the account or torching the budget.
- A.CPA varied wildly between $80 and $200 across the same audience
- B.Creative library tiny — same 3 ads on rotation, fatigue daily
- C.Compliance review slow — campaigns blocked at the worst moments
- D.FTD tracking missing — optimising for clicks, not depositors
03 — What we did
UGC at scale,
FTD as north star.
Five disciplined moves — compliance, UGC engine, FTD tracking, account structure, reporting.
Compliance playbook
Pre-approved language, disclaimers, and asset templates per market. No more last-minute disapprovals at peak hours.
UGC creative engine
15–20 new UGC variants per week from a creator network. Mix of testimonial, gameplay, and big-win formats — disciplined by hook test.
FTD-first attribution
CAPI + offline conversion uploads pushing first-deposit events back to Meta. Account optimised for FTD value, not signups.
Lean account structure
CBO + broad targeting per market, single campaign per geo. Let Meta find pockets — we focus on creative.
Daily decision rhythm
Morning standup on yesterday's FTD cost. Underperformers killed by 10 a.m., winners promoted by noon, new tests live by end of day. Compounding wins, fast.
04 — Results
18,400 players.
$1.27M in deposits.
Predictable FTD cost, healthy LTV, room to keep scaling.
In the client's words
"Disciplined creative + clean attribution. That's the whole game in iGaming — and they nailed both."
Marek V.
Head of UA, iGaming brand
Running iGaming UA? Book a free call — we will pressure-test your creative + attribution stack.