04 / Automotive
Automotive
Dealer of new Chinese vehicles entering the Polish market. We focused on lead generation for financing, trade-ins and test drives through Meta Ads.
About
The client.
An authorised dealer of new Chinese vehicles launching in Poland — a market still warming up to the brand. The job: turn cold awareness into showroom visits, financing applications and trade-in valuations.
- Industry
- Automotive · Dealer network
- Market
- Poland · new brand entry
- Engagement
- Performance retainer · ongoing
- Stack
- Meta Ads · landing pages · CRM
02 — The challenge
Cold brand,
cold market.
Polish buyers were curious but cautious — unfamiliar with the brand, unsure about service and resale value. The dealer needed leads who already trusted enough to walk in for a test drive.
- A.Zero brand recognition outside enthusiast circles
- B.Buyers wanted financing + trade-in answers before visiting
- C.Old landing pages too generic — no model details, no pricing
- D.Sales team had to nurture every lead manually, slowly
03 — What we did
Lead-form ads,
laser intent.
Five disciplined moves — audience, creative, lead-form, landing pages, follow-up.
Audience targeting
Layered interest + in-market signals on Meta — auto-intenders, financing users, recent test-drive seekers across PL metros.
Local-trust creative
Polish-language video walk-arounds, warranty + service messaging, founder-to-camera "why this brand" hooks.
Lead-form ads
Native Meta lead forms with 4 qualifying questions: model interest, budget, financing, trade-in. Pre-qualified before the call.
Per-model landing pages
A landing page per car model with photos, specs, transparent pricing, and a single CTA — "book a test drive".
Instant follow-up
CRM auto-routed leads to a sales rep within 90 seconds of submission. SMS confirmation + WhatsApp opener kept conversation alive until the visit.
04 — Results
687 leads.
8 zł each.
Affordable, qualified, and routed to sales in seconds — a clean Meta-only funnel.
In the client's words
"Leads at 8 zł that actually walk into the showroom. Honestly didn't think it was possible."
Tomasz L.
Sales director, automotive dealer
Launching a brand in a new market? Book a free call — we will map the funnel together.