02 / Education
AI Education
Online AI education platform selling practical AI training programs for entrepreneurs and marketing professionals. We scaled acquisition while keeping lead quality stable.
About
The client.
An online education platform selling practical, no-fluff AI training for entrepreneurs and marketing professionals. Strong product, hot category, but lead cost was creeping up as competition entered the same audience.
- Industry
- EdTech · Online education
- Offer
- Cohort-based AI training, $200–$600 tickets
- Engagement
- Ongoing performance retainer
- Stack
- Meta Ads · ManyChat · GHL · Stripe
02 — The challenge
Scale spend,
hold quality.
The product converted well — when leads were warm. The problem was scale: every time spend went up, lead cost climbed and quality dropped. The classic ad-account ceiling.
- A.CPL doubled every time daily spend crossed $200
- B.Creative fatigue inside 5 days — winners stopped working fast
- C.Lead nurture sequence missing — warm traffic going cold
- D.No clear cost-per-enrolled-student attribution — only platform CPL
03 — What we did
Scale without
burning the funnel.
Five-step performance scale — creative engine, funnel, nurture, attribution, reporting.
Creative engine
10 new creatives weekly — UGC, hook tests, value-prop variants. Killed losers by day 4. Held CPL stable as spend grew.
Lead-magnet funnel
Free AI playbook → opt-in → 7-day email sequence → live webinar → course pitch. Every step measured separately.
Nurture sequence
7 emails over 10 days — concrete AI use cases, not motivation. Lead → student conversion lifted from 18% to 50%.
Cost-per-student attribution
Stopped optimising for CPL. Started optimising for cost-per-enrolled-student via UTM + Stripe webhook back to Meta CAPI.
Daily spend cadence
Daily spend reviewed against cost-per-student, not CPL. Scaled to $300/day stable without lead-quality collapse — repeatable, not a fluke.
04 — Results
Stable at scale.
Every metric held as ad spend climbed. No CPL bloat, no quality drop.
In the client's words
"We scaled spend 4× and the funnel never wobbled. That's the bit nobody talks about."
Aleks S.
Founder, AI Education platform
Scaling paid ads? Book a free call — we will pressure-test your funnel.